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If there is one thing that has taken the white-hot-light center stage it is MOBILE. The continued evolution of hand-held devices has dramatically changed the communications landscape and the way companies and brands approach the distribution of their messaging.

It is a data-driven world with apparently endless ways of distributing content. Video on demand, live streaming of events and consumer engaging activities with video intelligence and contextual media becoming commonplace.

Challenges are widespread though and they include, distribution bottlenecks, the cost of developing content, the advertising conundrum and the management buying decision process predicament.

Think it best to keep it as simple as possible and focus on these three ever important things; Purpose. Process. Payoff.

Oh’, that and follow the CFQURIN business mantra:

Be Amazing

Our strategic partner PJ Walter a team of disciplines with deep roots in New York, now out on the left coast, created my brand, website and communications package — pjwalter.com.

You can download the type of work we do together and the services we provide.