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Television, Radio, Print and Outdoor were certainly the cornerstone media choices of the day and remain as key components in considering an overall communications matrix. Now, we add new media technologies that continually seek to define and then execute upon the coveted and much sought after one-on-one connection with the consumer.
Consideration of end-to-end comprehensive digital communications platforms new media has to be clearly researched and understood while being top-of-mind in approaching today’s media landscape.
Everything tied to the Internet, e-Commerce, Social Media, Interactive Applications and now Virtual Reality and many more taking their place into the communications landscape.